Why partner with Fanalytical?
You are not sold out and ticket sales are declining across collegiate athletics.
You need additional revenue to your support student-athletes in the operating budget and for capital campaigns.
We enable a consolidated view of each fan through the removal of duplicitous and superfluous data from your systems.
Our solutions will help to maximize the efficiency of your sales, service, & development teams.
We've turned the campaign audience identification process into a science.
You need a single "pane of glass" to monitor all of your revenue targets.
how we optimize your current processes
Reduce the noise by creating a single source of truth across data systems and increase visibility across departments.
Know more about each fan by supplementing with third-party data.
Create efficient and targeted campaigns by leveraging our campaign builder interface.
Make audience segments easily actionable for organizational marketing and team member 1:1 communication.
Impact of our platform
Develop repeatable processes for campaign construction and execution.
Increase sales & development teams’ efficiency & effectiveness by using prioritized lead lists.
Understand each fan’s spending potential and create campaigns to capture that upside.
Know your organization is leveraging every significant piece of data to drive revenue with a better outbound engagement process.
During the past 18 months, Fanalytical has supported Legends Collegiate at Villanova University. Fanalytical utilized existing athletic ticketing and donation data to build an integrated database for fan segmentation and marketing.
As a result of leveraging data analytics and visualization, Legends was able to more fully engage fans and grow the Villanova Athletic fund by 40% to $1.05 million.
The segmentation insights also fueled the target marketing the “Wildcat experience”, unique premium hospitality packages at home Villanova basketball games that yielded $65,000 in incremental revenue.