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Year End Giving

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As the fiscal or calendar year draws to a close, it is vital to secure end-of-year donations and finish your advancement efforts on a high note. Fanalytical's Year-End-Giving segmentation analysis categorizes your donors into twelve unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your end-of-year donation performance by reaching the right donor with the right message.

Micro-Campaigns

First Year Maximizer. Make sure you got everyone who came with you! Using the 'First Year Maximizer' micro-campaign you can find accounts who contributed for the first time this year and can donate again this year. Make sure your new base of fans finishes strong!
Renewal Stretch. Your fans are overachievers. Use the 'Renewal Stretch' micro-campaign to identify which fans are most likely to donate at a higher amount than last year.
Renewal Level Up. For your donors who have gotten comfortable giving the same amount year after year, use the 'Level Up' micro-campaign to identify who could give a little bit more this year.
Renewal Campaign Return to Level. Decreasing in donations can be a slippery slope, so use the 'Renewal Return To Level' micro-campaign to identify donors who contributed less during the campaign than they did last year. Identifying this trend early can help prevent a lapse next year.
Renewal Last Year, First Year. Make sure you got everyone who joined you last year! Using the 'Renewal Last-Year-First-Year' micro-campaign you can find accounts who contributed for the first time last year but haven’t yet this year.
Renewal Finish Line. Some of your donations arrived during the last week of last year's campaign. The 'Renewal Finish Line' micro-campaign can help you identify those givers so you can encourage them to finish strong again this year!
Renewal At-Risk. Use the 'At-Risk' micro-campaign to identify the portion of your givers who are less likely to renew their gift. Our AI engine identifies the fans you should target to avoid a lapse in donation.
Winback Return to Level. For previously lapsed donors, getting back to their best point is important. Using the 'Renewal Return To Level' micro-campaign, you can identify donors who contributed less during the recent campaign than they did at their past top donation.
Winback Level Up. For previously lapsed donors, who have returned as a contributor this year, use the 'Winback Level Up' micro-campaign to identify who could give a little bit more this year.
Winback. You probably have some fans who stopped giving last year, but this year you can win them back! Bring back your lapsed frequent donors using the 'Winback for Giving Donors' micro-campaign. We use advanced analytics based on past giving behavior, in connection with recent frequent giving, to determine previous donors with the highest propensity to return as a donor.
Winback Warming. For many of your lapsed donors, there is little chance of them re-engaging as a donor. Thus the best approach is to just reach out, with the hope of winning them back at some point in the future. The 'Winback Warming' micro-campaign helps you to lapsed donors who should be contacted to start rebuilding a customer relationship, and eventually they will have a high likelihood to be won back.
Thank You. For loyal donors, who have already secured a gift during this campaign, sometimes it is best to simply show gratitude and thank the donor for their support. The 'Thank You' micro-campaign identifies donors who have already shown great support for the program.