FlashPlay

Package Renewals

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It's common knowledge that to have a successful athletics program you need strong relationship with your fans. The Package Renewal Play will provide you the advanced analytics insights necessary to continue to bring back your most loyal fans season after season, and how to win back the fans who said it wasn't you, it was them.

Micro-Campaigns

Season Ticket Stretch. The Season Ticket Stretch campaign identifies the previous year's season ticket holders most likely to level-up their spending with a larger purchase of a season ticket plan.
Mini-Plan Stretch. The Mini-Plan Stretch campaign identifies the previous year's mini-plan holders most likely to level-up their spending with an expanded purchase of a mini-plan or a season ticket plan.
Recent Year First Year Season Ticket. Capitalize on the energy of your newest season ticket holders by using the First Year Season Ticket campaign. This campaign identifies fans who joined the season ticket holder level in the last year and would be excellent candidates to confirm their commitment with next year's season ticket package as well.
Recent Year First Year Mini-Plan. The First Year Mini-Plan Ticket campaign will identify accounts who just purchased their first mini-plan to target for purchasing a mini-plan for next year as well.
Season Ticket Renewal. Using the Season Ticket renewal campaign you can find accounts who purchased a season ticket last year, and are still likely to renew, but haven't bought one for this upcoming season. Make sure your fan base stays strong!
Mini-Plan Renewal. Using the Mini-Plan renewal campaign you can find accounts who purchased a season ticket last year, and are still likely to renew, but haven't bought one for this upcoming season. Make sure your fan base stays strong!
At-Risk Season Ticket. Your fans aren't water, so don't let them slip through your fingers. Use the At-risk Season Ticket campaign to identify accounts who are trending towards not renewing their pass for the next season.
At-Risk Mini-Plan. Your mini-plan holders are one upgrade from the coveted season ticket level, so make sure to hold onto them! Use the At-Risk Mini-Plan campaign to identify the mini-plan holders most at-risk of lapsing to ensure you can retain their fandom.
Season Ticket Winback. For your past season ticket holders, the ones who may have since stopped purchasing, the Season Ticket Winback for spending fans campaign is the one for you. This campaign will identify frequent spending lapsed season ticket buyers to target to win back for season tickets this year. These advanced analytics are based on their spending behavior, and the associated likelihood for them to be won back for a season ticket.
Mini-Plan Winback. Recouping lapsed mini-plan holders is a valuable element in any ticketing campaign, and the Mini-Plan Winback for spending fans campaign can help do that. This plan will identify frequent ticket purchasing lapsed mini-plan holders who have a high likelihood to purchase a mini-plan after not having purchased one for some period of time. These advanced analytics are based on their past spending behavior, and associated likelihood for them to be won back for a mini-plan.
Season Ticket Warming. For some of your lapsed season ticket holders, the best approach is to just reach out, with the hope of winning them back at some point in the future. That is what the Season Ticket Warming Campaign helps you to do. This campaign will identify lapsed season ticket holders who should be contacted to start rebuilding a customer relationship, and eventually they will have a high likelihood to be won back for a season ticket.
Mini-Plan Warming. For some of your lapsed mini-plan holders, the best approach is to just reach out, with the hope of winning them back at some point in the future. That is what the Mini-Plan Warming Campaign helps you to do. This campaign will identify lapsed mini-plan holders who should be contacted to start rebuilding a customer relationship, and eventually they will have a high likelihood to be won back.