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Donor Levels

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At every point in the year, it is critical to keep a pulse on your active and inactive donor base. Fanalytical's Donor Level segmentation analysis categorizes your donors into unique segments, including identifying which donors are most at risk, as well as those who are most likely to give even more than last year. With Fanalytical's AI-driven micro-campaign segmentation strategy, you can optimize your upcoming, mid-year donor campaign performance by reaching the right donor with the right message.

Micro-Campaigns

First Year Maximizer. Make sure you got everyone who came with you! Using the First Year Maximizer micro-campaign you can find accounts who contributed for the first time this year and can donate again this year. Make sure your new base of fans finishes strong!
Renewal Stretch. Your donors are overachievers. Use the Renewal Stretch micro-campaign to identify \ which accounts are most likely to donate at a higher amount than last year.
Renewal Level Up. For your donors who have gotten comfortable giving the same amount year after year, use the Level Up micro-campaign to identify who could give a little bit more this year.
Renewal Return to Level. Decreasing in donations can be a slippery slope, so use the Renewal Return To Level micro-campaign to identify donors who contributed less during this year's campaign than they did last year. Identifying this trend early can help prevent a lapse next year.
Renewal Last Year, First Year. Make sure you got everyone who joined you last year! Using the Renewal Last Year, First Year micro-campaign you can find accounts who contributed for the first time last year but haven’t yet this year.
Renewal Finish Line. Some of your givers gave during the last week of the campaign calendar year. The Renewal Finish Line micro-campaign can help you identify those givers so you can encourage them to finish strong!
Renewal At-Risk. Use the At-Risk micro-campaign to identify the portion of your givers who are unlikely to renew. These are fans you should target to avoid them lapsing and needing to be won back.
Winback Return to Level. For previously lapsed donors, getting back to their best point is important. Using the Renewal Return To Level micro-campaign, you can identify donors who contributed less during this campaign than they did at their max giving year.
Winback Level Up. For previously lapsed donors, who have returned as a contributor this year, use the Winback Level Up micro-campaign to identify who could give a little bit more.
Winback. You probably have some fans who stopped giving last year, but this time you can win them back! Bring back your lapsed frequent donors using the Winback micro-campaign. These advanced analytics are based on their past giving behavior, and the connection that frequent giving has to winback likelihood.
Winback Warming. For some of your lapsed donors, the best approach is to just reach out, with the hope of winning them back at some point in the future. That is what Warming micro-campaign helps you to do. This micro-campaign will identify lapsed donors who should be contacted to start rebuilding a customer relationship, and eventually they will have a high likelihood to be won back.
Thank You. For loyal donors, who have already secured a gift during this campaign, sometimes it is best to simply show gratitude and thank the donor for their support. The Thank You micro-campaign identifies donors who have already shown great support for the program.