For the founding team at Fanalytical, preserving and creating opportunity for student-athletes is our ‘why.’ We see the impact that sport has on the lives of the athlete. Beyond the contest, sports shapes character and prepares for life. There is a reason Angela Duckworth studied athletes in her groundbreaking book Grit: the perseverance and disciplines required to excel at sport are transferrable to all of life.
College sports creates opportunity and builds life skills among student-athletes and department team members. Fanalytical co-founder Anthony Franklin started his academic career as a scholarship football player at Coastal Carolina. The opportunity continued with a Ph.D. in statistics at NC State. Athletics paved the way to his successes, embedding disciplines and focus that will serve him for a lifetime.
As a student-manager for Lou Henson’s ‘Flying Iliini,’ Founder Paul Krause boosted his time management, administration and multi-tasking skills. His mantra ‘no job too small’ shaped by sweeping gyms floors, filling water bottles and packing travel duffels. He knew that teamwork extends beyond the court and into every aspect of organizational life.
But these opportunities are at risk. The costs of fielding competitive teams continues to increase. Athletics administrators face Solomon-like decisions about which sports to invest in and which to transition to club status. But we see a different path: a journey among college athletics departments to gain an clear picture of their fan base so they can connect with them personally and authentically. In with these enhanced insights, they can tailor the right offers to appeal to their personal interests.
- Local Business Leader: Would you like to gain visibility for your company and elicit pride in your employees? Consider a sponsorship opportunity.
- Varsity Letterman: Would you like to create an opportunity for a future student, just like a donor created an opportunity for you? Consider a gift to our athletics endowment fund.
- Young Parents in the Community: Would you like to create a lifetime of memories with your children and bring some energy to a Saturday afternoon? Consider football season tickets.
The right message to the right audience at the right time. That’s where we can help.
Data analytics, predictive modeling and email automation solutions designed for college sports enable this personalization, engagement and revenue lift. At Fanalytical, we are passionate about college sports because we started in college sports. Unlike some professional-sports analytics solutions that don’t recognize the role of donors in supporting your departments mission, we are ‘born on campus’ and have prioritized the athletic director and senior athletics staff in our system design.
Fanalytical helps college athletic departments turn casual audiences into passionate, engaged fans. We provide a solution that fits your budget, can grow as your needs grow, and offers nearly-immediate ROI. Start with us and put our energy and talents to help you protect and persevere opportunities for Student-Athletes.