Whether your department is seeking to find new fans, sell more tickets, turn single-game purchasers to season ticket holders, increase donations, or find new fans, we’ve got the tools to grow your revenues.
Fanalytical Insights Playbook: Starting 5
Fanalytical has developed 40+ advanced analytical models to help your department boost revenues. These models address each area of department operations, from ticket campaigns to concessions operations to merchandise. But to simplify the analytics journey, we recommend our “Starting Five” to most university clients. The Starting Five consists of the five analytical models that typically yield the highest return for our University partners.
New Season Ticket Holder Propensity
Identify fans with high likelihood to purchase tickets.
Provides a strategic approach to increasing your fan base.
Season Ticket Holder Renewal Propensity
Identify patterns and trends of prior season ticket holders non-renewals.
Identify current at-risk season ticket holders for targeted campaigns.
New Donor Propensity
Identify fans with high likelihood to donate to athletics.
Provides a strategic approach to increasing donation pledges.
Expected Annual Donation
Identify the expected annual donation for each donor.
Target donors that are underperforming and recognize donors that are at or above their expected donation amount.
Cluster fans based on their engagement with the university based on factors such as game attendance, amount and frequency of donations, and merchandise purchases. Fans will be given a Fanalytical Engagement Score of 1 through 5, with 5 representing the “ultimate” fan.
Target fans with lower scores to increase their engagement, thus boosting their Fanalytical Engagement Score.