Using advanced analytics enables your team to optimize marketing campaigns and place the fan at the center of your outreach. Fan segmentation and modeling lowers costs and increases response rates. Targeted campaigns result in revenue lift and fan engagement. Fanalytical works with your department to strategize your goals for the campaign and develop the right message to send using the right channel.
What We Do
Fanalytical will help you navigate the challenges of developing a message, targeting a select group of fans, and choosing the optimal channel to reach those fans. Automated email campaign results are integrated with your CRM so that an outbound sales team has critical information at their fingertips. We’ll take the results of the analytics and develop 5-7 campaigns targeting different segments of your fan base.
Target
Identify the different segments of fans to target in your campaigns.
Campaign messaging communicates a single overarching message that is tailored to the needs and interests of your fan segments.
Appeal
Understand why this campaign will resonate with this audience segment.
Customize the audience appeal based on a unique aspect of their fan profile.
Potential Offer
Feature offer specific to segment which promotes awareness and increases response rate.
Consider common interests among a segment to create appealing offer.
Message
Positive, actionable campaign theme and tailored message for each audience.
Compelling visuals and stimulating messaging prompts action.
