At Fanalytical, we love college sports! Collegiate athletics creates unique opportunities for student-athletes, increases university visibility, and provides a social anchor for an expansive community. The ability of athletic departments to deliver such value, however, is far too often restricted by the financial resources available.
We say that Fanalytical was “Born on Campus”, as we trace our origin to a UNC-Chapel Hill initiative to become a data-driven organization in order to combat these external revenue pressures. The implementation of a data warehouse and adoption of a data-guided mentality led to the realization of significant revenue growth. We have observed similar scenario at other institutions and believe the industry is significantly undercapitalized and consequentially ripe with opportunity for growth.
Our founding team consists of former senior college athletic administrators and student-athletes who bring a wealth of industry knowledge and expertise to navigate the challenges specific to college sports. We are excited about the work that we do and the impact it has on students, college communities, and society as a whole!
Our mission is to protect and enhance the college athletics experience and the significant role it plays within society. Collegiate Athletics serves as the catalyst for school identity, a vehicle for a feeling of togetherness within the community, and develops both social capital and sustainable revenue.
Our vision is for every school to have packed stadiums that provide exceptional fan experiences that empower individuals to be feel engaged. Full stadiums are a symbolic platform to bring together and energize the university’s community, which can define the school’s vitality and future.
Paul Krause, Founder/President
As President, Paul leads Fanalytical’s strategic growth having founded the company in 2016 after working at UNC Athletics. As a Senior Associate Athletic Director at UNC-Chapel Hill, he pioneered the first-of-its-kind Fan Intelligence initiative, which integrated ticketing, donation and merchandise databases into a single platform. He championed the use of targeted marketing campaigns based on data mining and analytics, leading to growth in athletic department revenue streams. Recognition of the undercapitalization of university fanbases across the industry led to the vision that would become Fanalytical.
Prior to his work at Carolina Athletics, Paul served as a senior advisor to the UNC Chancellor. He also has extensive executive consulting experience that has allowed him to work closely with leaders at some of the world’s most admired organizations and agile growth businesses, including Sanofi, DentaQuest, Pfizer, Accenture, Starbucks, Zipcar, Beeline and Dartmouth College.
Fun fact: Paul was a student manager for the University of Illinois basketball team. It was as close as his playing skills would allow him to get to an actual game.
Anthony Franklin, Co-Founder/VP of Analytics
Anthony oversees design and implementation of the primary analytical components of the platform, data warehouse development and integration of customer software systems. He connected with Paul over their shared mind for the under-leveraged opportunity for collegiate athletic revenue generation.
Prior to Fanalytical, Anthony was senior enterprise analytics architect at SAS. He worked closely with collegiate and professional athletic teams, building custom data warehouses that leveraged SAS’s analytics solutions. Anthony went on to earn a master’s in statistics at North Carolina State University.
Fun fact: Anthony’s passion for college athletics stretches back to when he was a receiver for the Coastal Carolina University Chanticleers. He’s still waiting for an invitation to the NFL Combine.
Elliot Krause, Client Success Manager
Elliot specializes in developing and strengthening relationships with our partner schools. He strives to understand the goals of each institution and ensure Fanalytical’s efforts are aligned toward success for all parties. He also works closely with the Fanalytical leadership, software development, marketing and sales teams to ensure client feedback is translated into action.
Elliot came to Fanalytical by way of his curiosity with data analytics and interest in working as part of an early-stage company. In combination, his analytical strengths and effective communication skills enable Elliot to build strong client relationships and internal leadership to reflect refined interests. He studied biomedical engineering and political science at UNC-Chapel Hill.
Fun fact: Elliot was a standout player in high school…chess. He also was at UNC when the Tar Heels won the 2017 NCAA Tournament. Yes, he did order Sports Illustrated for the commemorative gifts.
Charlie Sung Shin, Vice President of Strategy & Analytics, Major League Soccer
Charlie Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Strategy & Analytics. In this role, he oversees the Enterprise data strategy and supports the development of league-wide strategic business and analytic initiatives.
Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for more than six years. He managed various projects involving customer strategy, go-to-market strategy, business analytics, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct professor at New York University’s graduate program for integrated marketing.
Charlie holds a BA in Business Administration from Yonsei University and an MS in Sports Business from New York University.
Mark Norman, Managing Partner, Fraser McCombs Capital
Mark Norman is managing partner of Fraser McCombs Capital, a private-equity firm focused on investing in companies that possess disruptive technologies that fundamentally change the automotive business.
Prior to joining Fraser McCombs, Mark was VP/COO of Herb Chambers Automotive, the largest dealership network in New England.
Mark served as President/COO of Zipcar from 2007 to 2014. Prior to Zipcar, Mark was President/CEO of DaimlerChrysler Canada and VP of Sales & Marketing Operations for the Chrysler Group. He also was CEO of Flexcar. Previously, Mark held various sales, marketing, manufacturing and business development positions with Ford Motor Company.
Mark holds a BA in economics from Rice University and an MBA from Harvard Business School.
Doug Leeby, President and CEO, Beeline
Doug Leeby is the President and CEO of Beeline, a global SaaS technology company and solution provider for sourcing and managing the extended workforce. With offices in the US, UK, Australia, and the Philippines, Beeline serves the world’s largest and most respected brands. Beeline is a global organization managing over $40B. Recognized as an industry innovator and customer champion, Doug has led and grown Beeline to be the largest independent provider of solutions managing the non-fulltime labor such as contractors, consultants, and independent contractors. He’s in his 17th year at Beeline and is based at the company’s headquarters in Jacksonville, FL.
Doug holds two degrees from Vanderbilt University, a BA in History and an M.Ed. in Human Resources. He enjoys learning, interacting with interesting people, the outdoors, and any and all time with his family.
Jack Davis, General Counsel, Quantworks
Jack Davis is a Chapel Hill-based lawyer and corporate development professional. He has more than 20 years of experience working with and investing in entrepreneurial businesses in the technology, life sciences and real estate sectors. He currently is general counsel of Quantworks and VP of Corporate Development at Chaucer Creek Capital.
Jack began his career in the M&A group at Skadden Arps working on a variety of corporate transactions, including mergers, LBOs and IPOs and also spent several years as an associate with Womble Carlyle’s RTP office.
Jack holds two degrees from Duke University, earning a BA and JD/LLM.