At Fanalytical, we love college sports! Collegiate athletics creates unique opportunities for student-athletes, increases university visibility, and provides a social anchor for an expansive community. The ability of athletic departments to deliver such value, however, is far too often restricted by the financial resources available.
We say that Fanalytical was “Born on Campus”, as we trace our origin to a UNC-Chapel Hill initiative to become a data-driven organization in order to combat these external revenue pressures. The implementation of a data warehouse and adoption of a data-guided mentality led to the realization of significant revenue growth. We have observed similar scenario at other institutions and believe the industry is significantly undercapitalized and consequentially ripe with opportunity for growth.
Our founding team consists of former senior college athletic administrators and student-athletes who bring a wealth of industry knowledge and expertise to navigate the challenges specific to college sports. We are excited about the work that we do and the impact it has on students, college communities, and society as a whole!
Our mission is to protect and enhance the college athletics experience and the significant role it plays within society. Collegiate Athletics serves as the catalyst for school identity, a vehicle for a feeling of togetherness within the community, and develops both social capital and sustainable revenue.
Our vision is for every school to have packed stadiums that provide exceptional fan experiences that empower individuals to be feel engaged. Full stadiums are a symbolic platform to bring together and energize the university’s community, which can define the school’s vitality and future.
Paul is founder and president of Fanalytical. As a senior associate athletic director at UNC-Chapel Hill, he pioneered the first-of-its-kind Fan Intelligence initiative, which integrated ticketing, donation and merchandise databases into a single platform. He championed the use of targeted marketing campaigns based on data mining and analytics, leading to growth in athletic department revenue streams. Recognition of the undercapitalization of university fanbases across the industry led to the vision that would become Fanalytical.
Prior to his work at Carolina Athletics, Paul served as a senior advisor to the UNC chancellor. He also has extensive executive consulting experience that has allowed him to work closely with leaders at some of the world’s most admired organizations and agile growth businesses, including Sanofi, DentaQuest, Pfizer, Accenture, Starbucks, Zipcar, Beeline and Dartmouth College.
Fun fact: Paul was a student manager for the University of Illinois basketball team. It was as close as his playing skills would allow him to get to an actual game.
Anthony is Fanalytical co-founder and vice president of analytics. He oversees design and implementation of the primary analytical components of the platform, data warehouse development and integration of customer software systems. He connected with Paul over their shared mind for the under-leveraged opportunity for collegiate athletic revenue generation.
Prior to Fanalytical, Anthony was senior enterprise analytics architect at SAS. He worked closely with collegiate and professional athletic teams, building custom data warehouses that leveraged SAS’s analytics solutions. Anthony went on to earn a master’s in statistics at North Carolina State University.
Fun fact: Anthony’s passion for college athletics stretches back to when he was a receiver for the Coastal Carolina University Chanticleers. He’s still waiting for an invitation to the NFL Combine.
Elliot is Fanalytical’s client success manager, specializing in developing and strengthening relationships with our partner schools. He strives to understand the goals of each institution and ensure Fanalytical’s efforts are aligned toward success for all parties. He also works closely with the Fanalytical leadership, software development, marketing and sales teams to ensure client feedback is translated into action.
Elliot came to Fanalytical by way of his curiosity with data analytics and interest in working as part of an early-stage company. In combination, his analytical strengths and effective communication skills enable Elliot to build strong client relationships and internal leadership to reflect refined interests. He studied biomedical engineering and political science at UNC-Chapel Hill.
Fun fact: Elliot was a standout player in high school…chess. He also was at UNC when the Tar Heels won the 2017 NCAA Tournament. Yes, he did order Sports Illustrated for the commemorative gifts.
I have a knack of connecting the dots…and if the dots aren’t there, I create them!
Wide range of skills and experiences in sports marketing, event management, business development in start ups (tech/sports) and brand development (team/biz/personal).
I am willing to take on any project and contribute to an organization or idea; I have a healthy disregard for the impossible.
“…If you work hard enough and assert yourself, and use your mind and imagination, you can shape the world to your desires.” -Malcolm Gladwell, Outliers