Your fans encounter tens of hundreds of touchpoints that affect their game day experience. From purchasing their ticket to leaving the parking lot, it’s important to get a pulse on what matters most. Our Fan Experience Touchpoints series explores the various ways collegiate and professional teams are shaping the game day experience for their fans. This week, we’re exploring social media and its effect on connectivity and fan loyalty
Why Social Media Matters
Stadiums’ connectivity is at an all-time high. Each year, data usage going towards social media and web browsing grows, and the demand for connectivity rises. Today, around “seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves.” Our connectivity online demands a need for connectivity within the stadium.
Universities can harness the popularity of social media by directing conversations onto their Instagram accounts or adding to your event’s Snapchat story. User-Generated Content (UGC) is one of the most influential forms of marketing. With a stadium full of loyal fans, there are thousands of opportunities to make an impact on social media.
Today, technology enables schools and brands to engage in two-way communication with their fans. Giving fans a way to directly interact with the school helps to foster fan engagement and facilitates an instantaneous connection between fans and the teams they love. Building an online community give fans a sense of belonging and a stronger loyalty to the school.
Social media is also hugely beneficial to the university itself. Utilizing social media channels provide valuable data on fan sentiment, allowing schools to keep a pulse on their fan base and specific events or activities.
- “Social media technology is becoming the biggest, influential driver in fan engagement.” (Sports Business Daily)
- Results from a study revealed that 90% of consumers are influenced by UGC in their purchasing decisions, outranking other forms from marketing. (PR Newswire)
Best Practices / Leading Examples
- Snapchat’s geofilter functions can be customized to lay your brand over posts uploaded by attendees at events.
- Tagboard and Tweet Wall Pro offer standup presentations to offer live social media interactions at events and venues.